Organic Food: Diet and Nutrition
Organic food is the best for health. Its demand is growing worldwide. Over the years people are becoming health conscious and giving more importance on their diet. In this twenty first century, demand for organic food is quite high. In USA, the demand of organic food has increased manifold in the recent years. The demand is so high that the supply line fails t o keep pace with it.
Companies like Clif Bar decided to tap organic almond from Spain. Currently the organic food market is merely 2.5 percent of the total food market. But the most encouraging point of that it is growing at a faster rate. The growth rate is about fifteen to twenty percent every year. So in the recent future the growth rate of this section of food market will be outstanding. With increasing health conscious among the common people the potential of this market is very high.
The supermarkets of the country are moving to this direction of organic food marketing. As the market demand is very high, companies are rushing to meet the increasing demand. Well known companies like, Kroger Co, Safeway Inc, Supervalu Inc, and Albertson’s LIC have launched the venture by selling their own product. However, it seems little difficult to meet the growing demand of organic food from within USA. Recently, the organic manufacturers are looking for alternatives.
The European and South American countries are better options for organic ingredients. According to a report of Agricultural Department’s national organic program, USA imports more organic material than it imports. Now a question arises- how to face this growing demand of organic food material? How the gap between high demand and low supply will be abridged?